Marketing Research: (Unit Five / 5 Sessions):
Every decision needs sound, reliable and timely information, to make. Research is one of the key tools a marketer needs for building and making strategic and tactical decisions, through the application of the process of collecting, analyzing, and displaying findings that should support decision making. Through this course participant will learn how to perform marketing research, how to design survey questioners and how to run focus groups and develop data analysis models using basic tools.
Dr. Rami Khodeir
The world is changing. So is the need for a professional program with a whole new approach to business at all its disciplines. In coordination with “Applied Innovation Management Consulting” (AIM – Consulting), and the “Marketer’s League” would like to present you with a whole new approach to studying, learning and applying the discipline of marketing. Both partners sensed the need of the market and the learners to go further with a dynamic field of marketing and take it to a higher sphere by offering the “Professional Marketing Practice Course” (PMPC).
With Dr. of marketing and brand management, professor at ESLSCA Business School, Chief Executive Officer (CEO)
of Applied Innovation Management Consulting (AIM), Dr. Rami Khodeir as course instructor. You are guaranteed to have the best learning experience and first hand attention.
The program is designed to build on the foundation skills required for a professional marketer, furthermore, it stresses three main aspects that are considered crucial to any modern organization, such as brand creation, building, and communication, managing the marketing function as a whole in efficient practical methods, and the practice of marketn g as applied in an international environment.