Chief Marketing & Sustainability Officer Qalaa Holdings
Ms. Hammouda has more than 30 years of experience in strategic planning, business transformation and re-engineering, market development and advocacy, opportunity creation and conflict resolution. Prior to joining Qalaa Holdings, an African leader in infrastructure and industry, in 2008, Ms. Hammouda served in New York for over 20 years as a senior executive and consultant working with icons including IBM, AT&T, P&G, M&M Mars, DeBeers,Philip Morris, Avis RAC, US Navy, Prudential Bache, Sterling Health, Merrill Lynch, Ogilvy & Mather, N.W. Ayer and BSB in categories ranging from FMCG to IT.
Ms. Hammouda was also a board member for the New York-based Sunhawk.com Corporation, a leading digital rights management company. She has also served as co-chair of the African Venture Capital Association’s Advocacy Committee and the Women-in-business Committee of The American Chamber of Commerce in Egypt. She is a member of the Board of Trustees of Cairo American College and an SME Mentor with Endeavor. A summa cum laude graduate from the American University in Cairo, Ms. Hammouda holds a BA in Business Administration and Mass Communications and a License en Droit from Cairo University.