Media director in Starcom Mediavest Group
Mary Shawky is currently a media director in Starcom Mediavest Groupe. Throughout the past 12 years she lead a prestigious portfolio of clients including, but not limited to , Mondelez (formerly Kraft- Cadbury), Savola, Emirates NBD and Juhayna; driving collaboration and integration between online and offline media to drive business results. Combining local insights with viewership research, brand health trackers, retail audit, consumer insights and global trends to formulate brands communications strategy, Mary has pushed brands to be shortlisted across the region’s top award ceremonies with innovative media solutions. With this experience she is an expert in strategic launches, as well as building brands through breakthrough and coherent strategies both online and offline.