Mr.Mohamed Saada

Mr.Mohamed Saada

Biography

category business unit director of mars Wrigley confectionery U.S
Mohamed Saada (AUC `94, AUB `15). He received his Bachelor of Science from American University in Cairo in 1994 with High Honor and his Executive Masters of Business Administration from American University of Beirut in 2015 with Highest Honors.

In 1994, Mohamed joined Procter and Gamble GCC in Marketing based in Jeddah. Mohamed assumed several responsibilities there before he was transferred in 1999 to Procter and Gamble Europe as Brand Manager of their European Laundry business based in Brussels, Belgium. In 2002, he moved to Procter and Gamble Near East based in Cairo and assumed several positions as Marketing Manager and then Marketing Director of Fabric and Home Care. In 2009, he joined PepsiCo Egypt as Commercial Director for beverage business handling leading Marketing and Sales departments. In 2011, he moved with PepsiCo to lead their joint venture with Al-Marai in Jordan as General Manager based in Amman, Jordan. In 2015, he moved to Egypt as Category Director for Mars North Africa and Levant. In 2017, he was assigned the role of Category Business Unit Director for Mars Wrigley Confectionary in the newly established region of Middle East and Africa.

Mohamed was honored several prizes during his career at regional and global levels. At Procter and Gamble he was awarded for best campaign, global sharing, and organization building. In Pepsico he was awarded for best performing unit and for best launch. At Mars Wrigley, he was recognized for global award for best performing demand team.

All session by Laurence Francis