Head of Marketing & Corporate Relations
Attijariwafa bank Egypt
Director of Marketing and Corporate Relations – Attijariwafa bank Egypt
Sarah Ibrahim joined Barclays in 2010 following a successful career in several multinational organizations spanning 18 years in the fields of Marketing and Communications. Her roles and responsibilities included servicing a wide variety of brands and providing high standard communication and consultancy services, in addition to participating in many national campaigns and providing consultancy services regarding media and public relations for private and public entities, civil organizations and some bodies in the United Nations.
In her current capacity in Attijariwafa bank Egypt, Sarah is responsible for making the appropriate decisions to set effective strategies and executive plans for marketing the products and brand equity management, through means that abide by the bank’s objectives and the mechanism and nature of the banking system in Egypt.
Sarah is leading a team of professionals in Public and Media Relations, Internal Communications, Corporate Sustainability, Public Affairs, Corporate Sponsorships & Marketing Campaigns.
Sarah holds a Bachelors of Arts in English Literature and Linguistics from Ain Shams University and a Diploma in written, consecutive and simultaneous translation from the American University in Cairo.
Sarah is well known for her active role in raising awareness and identifying the role of media and communications in corporate and product management. She is also one of the members in the Marketing Committee at the American Chamber of Commerce.