Tarek Nour

Tarek Nour

Biography

Tarek Nour is considered to be the father of communications in Egypt, the man who created the art of communications in the Arab world 44 years ago. He has worked with presidents and led their communication campaigns and was instrumental in popularizing the passing of referendums, the most important of which was the 2014 constitution by having an unprecedented record number of votes (more than 38%).

He has worked with prime ministers and ministers to communicate government programs and laws like the famous tax law campaign that has made tax income number 1 in Egypt’s annual revenue.

He has worked with education, health, environment, trade, tourism ministers and many government entities.

He is a communication professional.

Professional Experience:
•1970–1975: Al Ahram Computer programmer; simultaneously began his advertising career in 1973.
•1976: Established Americana Production Company.
•1979: Established the first full service communications agency providing integrated communication services including: communications campaigns, TV content production, outdoor communications, media research and all services related to communication.
•Early 80’s: Established several sister advertising agencies, as well as marketing companies.
•1985: Established the first specialized company in events and exhibitions and on February 15, 1987, organized “Advista Arabia 1987”, the first Advertising Conference in Egypt with the theme “Horizons of Arab Advertising”. The event was attended by more than 1600 marketers and later led to the hosting by Egypt of the IAA World Congress award.
•1998: Won the “Leadership in advertising in the Arab World” Award in Beirut.
•June 25th, 1998: Awarded “Hall Of Fame” in Egypt.
•Jan 2004: Awarded “Legend in Advertising Award” by the IAA Egypt Chapter.
•August 2008: Went into partnership with DDB worldwide part of the OMNICOM Group, the largest communication company in the world.
•2009: Founded a TV network “Al Kahera Wal Nas” a general entertainment and news network.

Tarek Nour Communications Group today
•Largest private communications group in Egypt, a 1,300 staff strong organization. 51% owned by the Nour Family, 49% owned by DDB, a company of OMNICOM.

Personal Life
•Married to Laurie Nour, an American with one son, Karim. Laurie is the manager of the family’s investments. Karim is the CEO of the TN Holding Group. Karim is married to Sara Nour, a Swiss German. Sara oversees operations at Desert Lakes Farm, 1000 acres of organic agricultural production. Sara is the founder of “Sara and Lara’s Baskets” and won the Cartier’s Women’s Initiation Award for North Africa and the Middle East in 2017. Tarek has 2 granddaughters, Lara & Taya.

Achievements & Milestones
•1973: Pioneer in the advertising field shaping the industry, as we know it today.
•1984: The first to establish specialized exhibitions.
•1992: The first to modernize Egyptian retail by establishing the largest supermarket chain in Egypt in order to gain accurate market information.
•2002: Masterminded the public service campaign for the Children’s Cancer Children’s Hospital, the largest in the Arab world. Revenue to date is approximately $800 MILLION.
•2017: Tarek Nour now is the chairman of 22 companies, all in the communication industry and all owned by the TN Holding Group.

All session by Laurence Francis