Advertising and Promotion 5 Sessions :
Marketing communication is so important for the execution of our marketing plans not just for the creativity it holds but also for the strategic value it ads to brands and overall company offering. This course will focus on the design and integration of effective marketing communication plans and considering the strategic value of different communication disciplines and the use of each.
Dr. Rami Khodeir
The world is changing. So is the need for a professional program with a whole new approach to business at all its disciplines. In coordination with “Applied Innovation Management Consulting” (AIM – Consulting), and the “Marketer’s League” would like to present you with a whole new approach to studying, learning and applying the discipline of marketing. Both partners sensed the need of the market and the learners to go further with a dynamic field of marketing and take it to a higher sphere by offering the “Professional Marketing Practice Course” (PMPC).
With Dr. of marketing and brand management, professor at ESLSCA Business School, Chief Executive Officer (CEO)
of Applied Innovation Management Consulting (AIM), Dr. Rami Khodeir as course instructor. You are guaranteed to have the best learning experience and first hand attention.
The program is designed to build on the foundation skills required for a professional marketer, furthermore, it stresses three main aspects that are considered crucial to any modern organization, such as brand creation, building, and communication, managing the marketing function as a whole in efficient practical methods, and the practice of marketn g as applied in an international environment.