Dr. Ibrahim Hegazy

Dr. Ibrahim Hegazy


Dr. Ibrahim Abdel-Aziz Hegazy

Professor of Marketing

Head, Marketing Academic Unit – Management Department

American University in Cairo

Dr. Ibrahim Hegazy currently holds the positions of the Professor of Marketing and the Head of the Marketing Academic Unit at the American University in Cairo.  In parallel, Dr Hegazy is currently also teaching at the MBA Program at ALBA Graduate School of Business of the American College of Greece (Athens, Greece)

Dr Hegazy received a number of international awards in marketing and marketing communications. In 2013, He received the distinguished faculty award from the School of Business at AUC.  In 2012, he received AUC Academic Service Award for his disinguished academic performance.

In 2013-2015, Dr Hegazy was the Chairman of the Business School at AUC. Between 2004-2008, Dr. Hegazy was the Chairman of the Management Department.  Between 2003-2004, Dr. Ibrahim Hegazy was a Visiting Marketing Professor at the George Washington University, USA.  Furthermore, between 1995 and 2002, Dr. Hegazy served as the Director of the Institute of the Management Development at AUC.

Since 1990, Dr. Hegazy has been teaching a long list of marketing courses at the Undergraduate and MBA levels.  Dr. Hegazy has been teaching such subjects in marketing as International Marketing, Marketing Management, Marketing Communications Management, Consumer Behavior, Marketing Research, Marketing Strategy, Principles of Marketing, E-Marketing, Advertising Principles, Integrated Marketing Communications Management, and Brand Management.

Dr. Ibrahim Hegazy received a number of International both academic and professional  Awards in Marketing.  In 2004, Dr. Hegazy received the Golden Medallion Award from the President of the Republic of Austria for his significant contributions in Fund Raising and Marketing Austrian Cultural events in Egypt.  In 2003, Dr. Ibrahim Hegazy received an international award from the International Biography Center, England as the “International Educator in 2003 in Marketing Communications”.  In 2001, Dr. Hegazy received the International Advertising Association Award as “The 2001 Best Marketing Communication Professor in the World”.

Similarly, Dr. Ibrahim Hegazy has received numerous academic awards last was AUC 2012 Excellence in Academic services.  Dr Hegazy also received academic awards in the development of “Integrated Marketing Communication Plans” for real-life global international brands.  In 1995, 2001, 2005, 2007, and 2008, Dr. Ibrahim Hegazy received the International Advertising Association Golden Prizes for developing Ithe best Integrated Marketing Communications Campaigns in the Middle East and Africa for such brands as Jeep, Visa Card, Yahoo, the UN Millennium Campaign, and AXE-Unilever respectively.

Dr. Ibrahim Hegazy is currently member of the Board of Directors of Egypt’s Tourism Authority (ETA), and the Higher Council for Culture.   Dr. Hegazy is a long-standing member of the American marketing Association, the Academy of Marketing Science, and the International Advertising Association.

Dr. Ibrahim Hegazy received his BA in Business Administration and MBA from the American University in Cairo in 1984 and 1987 respectively.  In 1990, Dr. Hegazy received his Doctorate Degree (Phd) from the George Washington University in Marketing and International Business.

Dr. Ibrahim Hegazy has conducted well over 300 training programs in marketing for top, middle, and junior levels management at both private and public sector companies in Egypt and the Middle East.

Last but not the least, Dr Ibrahim Hegazy was and/or is currently the marketing consultant and advisor for such companies as Raya Holdings (one of  Egypt’s Leading IT firms) Abo El-Fetouh Group (one of Egypt’s leading car assemblers), Amlak Group (one of Alexandria Leading Real-Estate Developers),  Mena for Toursitic Development (one of Egypt Leading Real Estate Developers), Al-Ahly for Real Estate Development, San Giovanni Group (Alex), M. Kasrawy Group, and Chipsy (before its acquisition by PepsiCo).

In Marketing Communications and Launching Products in Egypt, Dr Ibrahim Hegazy successfully launched such brands as Speranza Cars, Raya Holding, Arcadia Mall, Lagoon Resort (Alex) , Lagoon Hotel (Alex), Lauron Hospital (Alex), Saredar, My Map (Portable GPS Devices), Twin Towers (Sheikh Zayed), Heidi Resort (North Coast) and Dina Beach on the Red Sea, Amor Brand (18ct Gold Brand).

All session by Laurence Francis

Dr. Ibrahim Hegazy