We all know and believe that knowing who your customers are is great, but knowing how they behave is even better.. In Marketing you always have to think by your customer’s mindset, you have to choose what kind of goods they need and where to sell them. It’s all about segmentation and positioning. But the
Biography
We all know and believe that knowing who your customers are is great, but knowing how they behave is even better..
In Marketing you always have to think by your customer’s mindset, you have to choose what kind of goods they need and where to sell them. It’s all about segmentation and positioning.
But the question is, is it different in pharma field? or marketing is marketing everywhere? that what shall we know from Dr.Mona Fahmy the Country Portfolio Lead at Pfizer Egypt,with responsibility for Portfolio management.
Mona Brings with her 15 years of diversified marketing & sales experience in Pharma industry.
Furthermore, has a big experience in DTC, PR campaigns, Retail & MCM.
In 2014 Mona was recognized with Pfizer’s AFME GEP culture Award by Pfizer Africa Middle East Regional marketing for exemplary delivery of business Results.
Other honors include being recognized for a successful repricing project which has been selected as the benchmark for other markets across AFME region 2013.
Mona holds a bachelor’s degree from Faculty of Pharmacy Alexandria University and an MBA from ESLSCA Business School in Cairo.